THE BRIEF

Reliance Foundry Co. Ltd., established in 1925 and headquartered in Vancouver, Canada, is one of the country’s oldest and most respected metal casting suppliers. In 2019, the company expanded its offerings with a new hardscape product line, featuring detectable warning plates, tree grates, and trench grates. Crafted from high-quality cast iron, these products are designed to endure harsh conditions with minimal maintenance. All hardscape products are proudly manufactured in the USA in adherence to the Buy American Act.

THE BRIEF

Reliance Foundry tasked me with designing ads and product information sheets to market their products to municipalities and developers. The goal was to create visually appealing and informative materials that aligned with the brand’s identity while effectively showcasing the products’ features and technical details.

THE APPROACH

To achieve this, I integrated full-bleed photography wherever possible, paired with the brand’s colors to maintain consistency and visual impact. The information was presented in a clear, hierarchical structure for easy readability and logical flow. I also included detailed product illustrations with precise dimensions, ensuring the materials were both aesthetically engaging and technically informative, meeting the needs of the target audience.