Carla Arnason - Realtor
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
THE CLIENT
Carla Arnason, an award-winning Winnipeg-based Realtor and star of HGTV’s Hoarder House Flippers, sought a logo that encapsulated her professionalism and modern approach while reflecting the elegance and sophistication of her brand.
THE BRIEF
Carla needed a logo that was sleek, minimalistic, and versatile, aligning with her real estate industry and public persona. The design had to convey modernity and refinement while remaining timeless and professional.
THE APPROACH
I developed two design options for Carla’s brand. The first was a clean, minimalist wordmark that emphasized elegance and modernity through carefully chosen typography. The second included a distinctive logo mark featuring her initials seamlessly integrated into the outline of a house. This version symbolized her real estate expertise while maintaining the clean, contemporary aesthetic Carla desired. Both options offered versatility for digital and print use, ensuring a cohesive visual identity across all platforms.