Lucid Edit

Lucid Edit is the professional platform for author and editor-at-large, Pat Dobie. With over a decade of experience, Pat has worked with writers worldwide, helping them secure agents, self-publish successfully, and win prestigious awards.

THE BRIEF

Pat wanted a logo and website that reflected her passion for steampunk aesthetics while maintaining a modern and professional feel. The design needed to balance her unique style with a user-friendly interface, ensuring the site remained approachable and easy to navigate for potential clients.

THE APPROACH

I designed a minimalist wordmark using an art deco font family, capturing the elegance of steampunk design without overwhelming the brand’s modern sensibility. The website was structured into multiple clear, user-friendly pages to outline Lucid Edit’s services. Thoughtful navigation ensures visitors can quickly find information, while the visual design integrates subtle steampunk-inspired elements for a cohesive and distinctive brand identity.