Citysage

THE CLIENT

Citysage, a startup created by Reliance Foundry, leverages cutting-edge Lidar technology to monitor environmental changes. While commonly used in self-driving vehicles, Citysage adapts Lidar to applications such as measuring stream flow, assessing garbage levels, and noise reduction. The company aims to partner with municipalities to enhance workflow efficiency and environmental sustainability.

THE BRIEF

Citysage sought to break into the municipal services market with innovative products designed to streamline city workflows and promote environmentally friendly practices. The challenge was to develop a brand identity that conveyed the technology’s sophistication while emphasizing its environmental benefits.

THE APPROACH

To reflect the vibrancy and precision of Lidar technology and its eco-friendly focus, I designed a logo that incorporates an eco-green gradient to evoke a Lidar current. The logo mark combines the letters “C” and “S” into a dynamic flow of information. To complement the primary green and purple, I introduced secondary colours—vivid blue, red, and yellow—mirroring the diverse spectrum of Lidar visuals. For typography, I selected Axiforma, a modern and playful sans-serif font, aligning with the brand’s innovative and dynamic identity. This cohesive design strategy positioned Citysage as a forward-thinking, environmentally conscious player in municipal technology solutions.